CONGRATULATIONS! You’re starting a new venture and you want to make it a HUGE SUCCESS! Now what…
Find your own, dedicated audience…
When starting a new venture, whether that be becoming an influencer, starting a blog, podcast, youtube or even your own business, it’s important to figure out early on WHO your target audience are and how to reach them.
Your audience are your CUSTOMERS. Even if you arnt selling a ‘product’ as such, your still promoting something, YOURSELF… your blog, your posts, your podcast, your youtube. Whatever it is you want to make a success, you need to figure out who your target audience is and then promote to THEM.
When doing this it is all too easy to think ”well I already have 1000 followers on my Instagram so that’s a good start” … well as lovely as that is, the followers on your personal instagram account and more often than not, NOT your target audience.
WHY is this important?
Surely it’s good to have followers??
THE THING IS that YES it’s great to have followers, BUT as the only saying goes QUALITY OVER QUANTITY is very true in this instance. You need to have followers who are interested in the content you are sharing and therefore will share and engage with you. Creating a new instagram account for your venture is the absolute best way to do this.
(A dedicated facebook page is a good shout too but it’s a good shout to start with instagram, grow there and then focus on other social platforms)
What you want, is to start a new instagram account and you want to gain a audience who are there following you for that specific content! Who are there investing in YOU, YOUR brand or YOUR business.
That’s what you need to aim for!
Those are the people who are eventually going to make you money, those people will engage with your content, for example say you were to start a health and fitness blog. If you promoted that via an instagram post on your personal instagram then yeah, they might give it a like… but how many of them are ACTUALLY going to think ‘‘I’m going to go onto this website, this is what I am looking for, this is what I am interested in!”. And how many of them are likely to then click through the links you share and buy things, because that’s a few great ways to start to monetize your blog, page views, shares and affiliate income. SOME of your followers. But not enough… THAT’S NOT WHY YOUR CURRENT AUDIENCE FOLLOW YOU.
STOP trying to appeal to everyone…
NOTHING APPEALS TO EVERYONE!
Now imagine you have a dedicated account for your blog, with content that is specifically aimed at your target audience! Your followers will come to your page because they like what you have to offer, they get value from your content and they are attracted to what you are SELLING! They arnt just following you because your related, or used to work together or went to school together.
Your target audience want to know what you have to offer, they trust you and they want what your selling! Whether that’s restaurant and travel recommendations, outfits you wear, beauty looks you create, products you sell or anything else… your target audience are the ones who will engage, share, like, comment, save your content! They will BUY what you are SELLING!
Having a tonne of followers on your personal instagram is beneficial in some ways though, for example promoting you have a new instagram account dedicated to your new venture, ‘Check out my brand new Travel & Lifestyle blog, Life with Rachael over @. There you’ll get this, this and this and gain THIS from following. Looking forward to seeing you there!’. This means that anyone of your thousands of followers who fall into your ideal audience will engage your new content and get value from it.
Instagram is a numbers game… but not in the way you might think!
You may still be under the impression that the more followers you have, the better. WRONG! While followers are a important factor in your success, your engagement rate is a much better indicator to brands and potential collaboration partners of how much influence you have. Having 0-10,000 followers but a GREAT engagement rate is much more appealing than having 100k followers but a awful engagement rate.
What’s the point in promoting something to 100,000 people if only 2% of them will buy it and engage? Wouldn’t you rather have 2,000 loyal followers, 30% of which will buy your products and share your content.
I check my engagement rate with Ninjalytics – its a free app and I highly recommend it.
Thanks for checking this out today, I have also recorded a podcast on the subject, this is available on Anchor & Spotify so be sure to check that out.
I would LOVE to see your new Instagram accounts – be sure to send me them in the comments!
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